prizewillow - The Story of Prizewillow

Who We Are

More Than a Hotel – A Complete Resort & Casino Entertainment Environment

Founded in 2005, Prizewillow began with an ambitious vision: to create an Australian establishment that stands shoulder‑to‑shoulder with the greatest international resorts, while celebrating the unique character of Melbourne. Our name reflects our philosophy – “Prizewillow” symbolises a place where both good fortune (prize) and resilience (willow) meet.

Today, Prizewillow operates as a premium hotel casino resort, combining luxurious accommodation, fine dining, world‑class live entertainment and an expansive gaming floor designed to provide the ultimate experience in a secure, responsible casino hotel environment.

Our Mission

To deliver flawless hospitality within a casino resort environment that respects both the thrill of gaming and the need for tranquillity. Every detail, from the concierge greeting to the playlist in our bars, is crafted so that every guest walks away with a story to tell.

Our Vision

To be the benchmark for innovative hotel casino experiences in the Asia‑Pacific region. We aspire to continuously evolve our property, blending contemporary art, technology and timeless comfort, while fostering a culture of responsible entertainment and community warmth.

Our Journey

Milestones That Shaped Us

2005 – Humble Beginnings

Prizewillow opens as a 50‑room boutique hotel on King Street, known for its intimate service and a modest yet elegant dining space.

2011 – Expansion into Casino Environment

Following extensive renovation, the property introduces a full‑scale gaming floor, establishing the hotel’s reputation as a destination for integrated casino entertainment.

2015 – Iconic Signature Suite Tower

A new suite tower opens, adding 150 luxury rooms, a sky lounge and a panoramic restaurant. Prizewillow earns its first AAA Five Diamond Award.

2020 – Commitment to Responsible Gaming

We become one of the first resorts in Australia to implement comprehensive player protection tools and dedicate an entire floor to wellness and family‑friendly amenities, clearly separating these areas from the casino resort zones.

2024 – The Dawn of a New Era

After a multi‑million‑dollar refurbishment, we unveil our new event centre, multiple global cuisine restaurants and an immersive live‑entertainment theatre, cementing our status as a complete casino hotel environment.

Our Philosophy

Grounded in Excellence, Reaching for the Extraordinary

Attention to Detail

From the art on our walls to the temperature of the pool – every element is considered.

Warm Australian Hospitality

We greet every guest with genuine care, blending professionalism with the easy‑going spirit of Melbourne.

Integrity & Responsibility

We are committed to safe gambling practices and the wellbeing of our community and our team.

Creative Innovation

We continuously push boundaries, introducing new concepts in architecture, food, and entertainment.

Meet the Leadership

The People Behind Prizewillow

Our diverse team brings experience from world‑class hotel brands and casino resorts across five continents.

Evelyn Reed

Chief Executive Officer

20+ years in luxury hospitality, formerly with global resort groups in Singapore and Dubai.

Marcus Chen

Director of Casino Operations

Industry veteran ensuring our gaming floor remains fair, secure and responsible.

Sophia Laurent

Executive Chef

Michelin‑star expert curating dining experiences that celebrate Australian produce.

James O'Brien

Head of Entertainment

Producer of unforgettable events, owning the production side of our Elite Gala experiences.

Numbers That Inspire

Achievements & Impact

15+

Years of Hosting Guests

300+

Events & Galas Organised

75%

Guests Return Each Year

25

Distinct Culinary Venues

Our Signature Experiences

Professional Excellence at Prizewillow

Explore the two flagship experiences that exemplify our standards.

Casino Resort Signature Retreat

Immerse yourself in a curated stay featuring our finest suites, private dining and dedicated concierge service, all within the serene side of our casino hotel environment.

Discover More

Elite Casino Resort Gala Production

Our event division transforms the resort into a stage for extraordinary celebrations, from product launches to black‑tie galas – blending spectacle, style and seamless logistics.

Plan Your Event

Recognition

Awards That Validate Our Journey

AAA Five Diamond Award

2016, 2018, 2020

Luxury Hotel of the Year – Victoria

Australian Travel Awards 2019

Best Casino Hotel Event Venue

Asia Pacific Gaming Awards 2022

Green Hospitality Certification

2023 Sustainable Leader

Community Commitment

Supporting Melbourne & Responsible Play

We are proud to support local charities, arts programs and the responsible gaming movement. Our team works closely with independent counsellors to provide assistance to anyone affected by gambling harm. Guests are encouraged to use our self‑exclusion services, set daily limits, or simply ask our staff for guidance.

Through our “Prizewillow Community Fund”, we donate 1% of annual profits to education and mental health initiatives in Melbourne. We also offer free hospitality workshops to underprivileged youths, opening doors to future careers in the extensive hotel casino environment industry.

Visit Our Community Centre